OUR PROVEN SUCCESS
Our success is built on strong partnerships, strategic thinking, and a commitment to delivering meaningful results for the brands and communities we work with.
OUR PROVEN SUCCESS
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DRAFT KINGS &
INDIANA PACERS
Shamrock was retained to complement the Indiana Pacers commercial team as strategic sales agency of record. We were able to tap into our valued relationships to secure a mutually rewarding seven-figure deal with DraftKings.
In addition to in-arena TV visible branding and integration across Pacers controlled media assets, DraftKings became the Presenting Partner of Pacers.com to drive fan consideration and adoption in a competitive fantasy and sports wagering play.
GOULIAN AEROSPORTS & PENFED CREDIT UNION
Shamrock’s longest standing client (and friend) Mike Goulian knows how to open hearts and wallets of over 15 Million fans who attend Air Shows on an annual basis. As Goulian Aerosports looked to add to its valued roster of partners including Bose, Goodyear and WAT, our hard work paid off with securing PenFed Credit Union as a valued Co-Primary Partnership.
This proud collaboration enabled PenFed Credit Union to emphasize its “Better Together” commitment to members and leverage captive and loyal audience of air show fans reached via brand activation into plane, pilot, mobile marketing unit, custom content and other strategic marketing initiatives.
L.L. BEAN &
BOSTON RED SOX
What do you get when you combine two-iconic and beloved New England brands? A partnership powered with pride, purpose and authentic promotions. It all started with a rain delay…true story. L.L. Bean was seeking relevant ways to showcase its trusted products and connect with younger audiences.
The Boston Red Sox sought an Official Outfitter for game day staff and more for a long season that must go on in all weather conditions. While Fenway Park was not for sale, with a little assistance from our team these two companies, both founded in 1912 entered into a match made in heaven…from head to boots.
GEICO &
PBA
Shamrock was challenged to reposition the historic PBA property and deliver new corporate partnerships. In concert with the PBA, Shamrock determined appropriate partner levels & investments resulting in increased incremental revenues of mid-seven figures.
Shamrock leveraged the validation of assets to secure a seven-figure agreement with insurance carrier GEICO.
SEA WORLD &
COCA-COLA
Shamrock leveraged a long time relationship with the C-suite at Coca-Cola to bring on board as an Official Partner of SeaWorld.
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Shamrock worked with SeaWorld Parks & Entertainment to transform and leverage a one dimensional food service relationship with Pepsi into an integrated marketing and business alliance with Coca-Cola. Over the term of the deal, gross revenues are in the eight-figure investment level.
DRIVE FORE KIDS
PRESENTED BY MASTERCARD &
BANGOR SAVINGS BANK
As Founder and Operator of the largest celebrity golf tournament on the East Coast, we have enjoyed building a nationally recognized experience while driving economic, community and charitable impact.
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With our inaugural events driving $500,000+ to benefit pediatric cancer care to Dempsey Center & MaineHealth Barbara Bush Children’s Hospital, we know the future for this star-studded celebrity tournament Presented by Mastercard and Bangor Savings Bank is very bright.
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In addition to drawing 32,000+ fans in our first three years of operations (2023 - 2025), we have reached millions of viewers via made-for-TV programming on NESN and digital streaming.
INVICTUS GAMES &
CAPITAL ONE
Capital One has a commitment to veterans which made them a perfect fit for a rewarding six-figure investment as an Official Partner of the Invictus Games. Despite a short runway, Shamrock worked with the Capital One executive team to develop a turnkey marketing platform targeting Invictus Games "friends & family".
Capital One lean ed heavily on Shamrock to provide ideation and execution of proprietary platform "Capital One Investing for Good" campaign to drive engagement and card member giving to this powerful cause.
CARNAVAL MAINE
PRESENTED BY DUNKIN'
As Founder and Operator of the largest Winter festival in New England, we have given Mainers a reason to celebrate our great state for all seasons…while attracting over 50,000+.
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Whether it be our sold out and featured Bites & Brews sessions curated by award winning chefs and craft brewers or headline comedy, music and other artists we have delivered over $10 Million in economic impact and $100,000+ to charities during a time they needed it most.