Shamrock Sports & Entertainment is an internationally recognized strategic sports marketing partner. With some of the brightest people in the business on the Shamrock team, this seasoned roster prides itself on meeting our clients' needs with innovative thinking and a sense of urgency that comes from a passion for success.
We are passionate about sports & entertainment and opportunity to grow brands through innovative partnerships.
We have worked on the biggest and best corporate partnership deals in the business.
We believe you are judged by the company you keep. At Shamrock, your business is our business.
Shamrock leveraged long time relationship with the C-suites at Coca-Cola, Capital One, and Dow to bring both on board as Official Partners of the Invictus Games. Despite a short runway, Shamrock cultivated and negotiated a healthy six-figure investments in addition to valued engagement to millions of viewers via broadcast on ESPN and priceless shared values with wounded warrior competitors and their families.
Shamrock was challenged to deliver new corporate partnerships to the PBA Tour. Shamrock developed integrated corporate partnership packages inclusive but not limited to broadcast (ESPN), events and new media assets & related investments. Shamrock leveraged our know how and relationships to secure a seven-figure agreement with insurance carrier GEICO and six-figure deals with challenger and blue brands alike including Barbasol, Hotelplanner.com, Bowlingball.com, Wheaties and Bass Pro Shops.
Shamrock won an RFP to provide turnkey corporate partnership and advertising services to America East Conference. In our 1st year of marketing and selling related partnerships, we successfully secured deals with both Under Armor and GEICO. Collectively these new corporate partners delivered new six-figure revenue and budget relieving products to the America East Conference.
Over 15 Million loyal and avid aviation fans attended Air Shows in 2015. Shamrock’s longest active partner, Michael Goulian Aerosports, delivers value and values to a diverse base of corporate partners. Our collaboration has enabled blue chip brands such as Goodyear and Whelen to market and sell products and services to air show and Red Bull Air Race fansumers. The best is yet to come as team #99 Goulian Aerosports competes on the global stage in the Red Bull Air Race via live events reaching 100,000+ and millions more via FOX Sports and other broadcast partners.
INVICTUS GAMES: COCA-COLA, CAPITAL ONE, & DOW
PBA: GEICO, BARBASOL, WHEATIES & MORE
AMERICA EAST CONFERENCE:
UNDER ARMOR & GEICO
MGAS & RED BULL AIR RACE: GOODYEAR & WHELEN
We provide a diverse base of sports & entertainment properties with sales horsepower and “know how” to secure blue chip brands as valued corporate partners.
We represent global philanthropic causes to develop corporate brand partnerships that open their hearts and wallets of FANSUMERS to make social and economic impact.
We have pioneered some of the biggest deals in the business. Most importantly some of the BEST ROI driven entitlement/naming rights deals as validated by analytics leaders.
We are talented creative minds that know the business of sports & entertainment. Our goal is to deliver cost-effective creative solutions that complement & enhance our properties.
PROFESSIONAL BOWLERS ASSOCIATION
CIRCUIT OF THE
PROFESSIONAL BOWLERS ASSOCIATION
Shamrock was challenged by the historic property to develop new assets, grow the value proposition of existing assets (ESPN, digital, social and other event media) and secure new partnerships.
Over past few years, Shamrock has delivered PBA with authentic and relevant corporate partnerships that drive mutual value and reinforce values of this iconic American sport.
With ESPN ratings up YTD 28% for 2014-2015 seasons, we are eager to add to the portfolio of quality brands such as GEICO, Barbasol, Jack Links, Bass Pro Shops, Wheaties, Shipyard and Hotelplanner.com.
FanBeat is revolutionizing the way fans watch sports Partnering with sports teams and media companies to increase fan engagement through live-action mobile gaming that lets fans play along while cheering on their favorite teams.
The platform offers exclusive rights to a captive audience on the mobile device via a platform that fans LOVE. To date, they have developed successful engagements for the Ryder Cup, Duke Basketball, the Atlanta Falcons, and the Atlanta Braves. The FanBeat app pushes questions during breaks in the action, giving fans 30-45 seconds to post their answers. With a stake in the action, fans pay more attention to the action on the field. FanBeat can be played right from your own living room.
AMERICA EAST CONFERENCE
As Shamrock was looking to enter into the coveted collegiate marketplace, we looked no further than Boston, home to the America East Conference. With a who’s who list of colleges and universities based in New England and Mid-Atlantic states, the conference provided brands with a one-stop shop, marketing platform to reach loyal student-athletes and fansumers – on and off the playing fields.
Partners in performance, such as Under Armor, have already packed our pipeline of valued brands seeking connect with this quality collegiate property led by some of the brightest minds in the business.
VALUATION & DEVELOPMENT
Shamrock’s 1st client, Mike Goulian and Goulian Aerosports is not only one of our favorites but also a top choice among 15+ Million fans who attend air shows each year. We have enjoyed working with this class act to secure blue chips brands such as Goodyear, SONY, Whelen and Aviall.
With the Red Bull Air Race and US team #99 taking the world stage, we are confident the best things are to come for this Goulian and Shamrock dynamic duo!
NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. Known for its passionate fan base, one-of-a-kind playoff format, development of the modern sports sponsorship and commitment to enhancing auto racing through technology, NASCAR produces many of the most highly attended sporting events in the world.
Late in 2016, NASCAR introduced Monster Energy as only the third premier series entitlement sponsor in league history. The Monster Energy NASCAR Cup Series ushers in a new era of NASCAR, which includes an enhanced-race format that sees each race run in three stages.
Following a 2013 visit to the U.S.-based Warrior Games, Prince Harry was inspired to create an expanded international version. The inaugural Invictus Games London 2014, which attracted competitors from 13 nations across 10 events. The Invictus Games harnesses the power of sport to inspire recovery, rehabilitation and generate a wider understanding and respect for wounded, ill, and injured Service members – both active duty and veteran – to continue achieving their physical, emotional, mental and spiritual goals.
Shamrock works in collaboration with the 2016 Invictus Games host, MASI (Military Adaptive Sports Inc., to secure partnerships that together provide a platform to inspire others to be: Invictus.
CIRCUIT OF THE AMERICAS
Circuit of The Americas (COTA) is located in Austin, Texas and is home to prestigious world racing championships and is also a world-class destination for premium entertainment. COTA hosts the annual Formula 1 United States Grand Prix, which was named 2012 “Sports Event of the Year” by Sports Business Journal.
More than one million visitors came to COTA during its first full year of operation in 2013 for events such as MotoGP™, COTA Track Days, and the venue’s acclaimed Austin360 Amphitheater. Shamrock works to “raise the checkered flag” and secure national partnerships that are mutually beneficial for COTA and the brand.
Rugged Maniac is one of the largest and fastest growing outdoor/adventure event series in the United States. Rugged Maniac was recently featured on ABC’s Shark Tank, where they were able to secure the support of Mark Cuban.
A Rugged Maniac partnership offers a combination of on-site signage and in-person interactions along with digital impressions via digital, social media outlets and email marketing campaigns. In 2017, Shamrock worked with Rugged Maniac to build meaningful platforms for Rip-It Energy and Quest Nutrition to become official partners for the full 2018 season.
Powerboat P1 is the fastest growing marine motorsport series in the world and has a long term commitment to growing and developing the sport of powerboating at all levels.
Shamrock works with Powerboat P1 to build corporate partnership platforms across all of their event series, AquaX, and Superstock, with an emphasis on enhancing the Florida and Midwest market events.
In 2017 Shamrock worked with P1 to build a meaningful sales-driving platform for Rip-It Energy to become the official energy drink partner of P1.
CEO & Founder
Experience: EVP Fenway Sports Group, Managing Director NASCAR, VP SFX Sports Group, Sales Executive CBS Sports Group, Sr. Director Host Communications
Education: M.S. in Sports Management, Eastern Kentucky U '93 in Sports Sciences/Exercise Physiology, Eastern Kentucky U, '91
Favorite Song: Don't Stop Believing - Journey
Motto: "Get busy living... or get busy dying!"
PRESIDENT & COO
Education: B.S. - M.A. Western Michigan University
Experience: Business leader and entrepreneur with over 30 years experience as a National Franchiser (220+ franchises) as well as a Director of numerous Nationally Chartered Banks located in Georgia. He has served on many boards including local and National not for profit institutions, bringing a wealth of knowledge to Shamrock Sports and Entertainment.
Hobbies: Golf, reading, playing music
Motto: "Live fast, love hard, leave a beautiful memory."
Education: B.A. Mass Communication, Principia College '12
Favorite Songs: Sweet Solitude, Peter Wise; All We Know, The Chainsmokers
Hobbies: Soccer, tennis, skiing, sailing, music, traveling
Weakness: Jeffery, Entourage, Chick-fil-A, Long Lake
Motto: "No one ever tripped over an opportunity by standing still." - Binka
DIRECTOR OF CREATIVE Services
Education: Associates Degree, Penn Foster
Favorite Song: Worlds Away - Strange Advance
Weakness: Chocolate and Peanut Butter
Motto: “Somewhere, something incredible is waiting to be known.” - Carl Sagan
DIRECTOR OF NEW MEDIA
Nickname: Billy The Fifth
Education: Salve Regina, B.S. Economics, 2004 - USM, M.Ed. Teaching & Learning, 2012 - UMaine, M.Ed. Instructional Technology, 2014
Hobbies: Hanging with my pup, running, ice hockey, beach bum, teaching with technology, blogging
Favorite Song: Three Little Birds - Bob Marley & Can't Knock the Hustle - Jay Z
Motto: "Positive is how I live."
Education: Trinity College of Dublin
Hobbies: Sitting at the end of rainbows, snorkeling, bull-riding
Favorite Song: Sunday Bloody Sunday
Weaknesses: Guinness, potatoes
Motto: "May the road rise up to meet you, may the wind be ever at your back. May the sun shine warm upon your face and the rain fall softly on your fields."
VP, PARTNERSHIP DEVELOPMENT
Education: BA Marketing Communications, USM
Experience: 20+ years in sport and lifestyle sales and marketing
Favorite Song: Girl on Fire - Alicia Keys
Hobbies: Skiing, boating
Education: B.S. Sports Management, University of Southern Maine ‘16
Favorite Songs: Tennessee Whiskey - Chris Stapleton; Country Boy - Aaron Lewis
Hobbies: Racing, swimming, golfing, snowmobiling
Weakness: Buffalo Chicken
Motto: "If you say 'can't' you're restricting what you can do or ever will do."-Michael Phelps
Education: Bachelor Degree in Business - University of Florida
Experience: President and Owner of TSS Photography of South Florida for 26 years. The # 1 territory in the entire TSS network and awarded Franchise of the Year award 24 of the 26 years. Developed successful relationships with the Miami HEAT, Miami Marlins , Florida Panthers , and Miami Dolphins.
Hobbies: Tennis , Sport Events
Weakness: Stone Crabs
Favorite Song: One Love - Bob Marley & Peter Tosh
Motto: A river cuts through rock not because of its power but because of its persistence - Jim Watkins
Education: B.A. Government, Dartmouth College
Favorite Song: Free – Zac Brown Band
Hobbies: Soccer, Snowboarding, Hiking
Weakness: Ice Cream
Motto: “Success is never final, failure is never fatal.” – John Wooden
APPRENTICE (ACCOUNT MANAGER)
For consideration, please send cover letter and resume to:
Shamrock Sports & Entertainment delivers strategic marketing solutions for brands through partnerships with blue chip sports & entertainment properties. Our company focuses on building long-term connections between our properties and brands that result in mutually rewarding relationships.
We are always looking for smart, motivated individuals ready to make a serious impact at a rapidly growing company. If you don't see a position posted that looks like the right fit, please share your information with us here. We'll keep you in mind for future opportunities.