Shamrock Sports & Entertainment is an internationally recognized strategic sports marketing partner. With some of the brightest people in the business on the Shamrock team, this seasoned roster prides itself on meeting our clients' needs with innovative thinking and a sense of urgency that comes from a passion for success.
Cumulatively our TEAM has more than 75 years of experience in sports & entertainment marketing and partnership sales.
Shamrock has the industry knowledge and tools to be successful in a rapidly evolving world of partnership sales.
We believe you are judged by the company that you keep. At Shamrock, your business is our business.
WE KNOW PARTNERSHIP SALES. Collectively, our leadership has worked on some of the biggest partnership and licensing deals in the industry.
We are passionate about sports & entertainment and their ability to grow brands, local communities, and businesses.
We deliver sports & entertainment properties as well as blue chip brands with the marketing and sales "know how" required to maximize their value proposition while creating an emotional bond between FANSUMERS to open hearts and wallets.
We provide our partners with the hard and soft data across the industry necessary to make strategic decisions and improve brand marketing and partnership opportunities moving forward.
We support our clients with arms and legs inside the organization, working across vital organizational responsibilities to provide partners and consumers with unforgettable sports experiences.
We are creative-minded fans that know the business of sports & entertainment. Our goal is to deliver cost-effective creative solutions that complement & enhance a property’s ability to turn prospects into partners.
PROFESSIONAL BOWLERS ASSOCIATION
AMERICA EAST CONFERENCE
PROFESSIONAL BOWLERS ASSOCIATION
Shamrock was challenged by the historic property to develop new assets, grow the value proposition of existing assets (ESPN, digital, social and other event media) and secure new partnerships.
Over past few years, Shamrock has delivered PBA with authentic and relevant corporate partnerships that drive mutual value and reinforce values of this iconic American sport.
With ESPN ratings up YTD 28% for 2014-2015 seasons, we are eager to add to the portfolio of quality brands such as GEICO, Barbasol, Jack Links, Bass Pro Shops, Wheaties, Shipyard and Hotelplanner.com.
On the heels of being crowned Eastern Conference Champions, the Indiana Pacers were looking for the right partner to take the franchise to new heights with national corporate partners.
Shamrock has collaborated with the talented sales and marketing team at the Pacers to identify new assets, leverage trusted relationships and created a competitive marketplace in coveted national categories.
WORLD SERIES OF POKER
Caesar’s Entertainment was looking to sell and secure new corporate partners. Based on Shamrock’s track record for success with other lifestyle property sales, World Series of Poker went “all in” to hire us as agency of record.
Shamrock has successfully secured the right partners to “raise” gross revenues. In a continued collaboration with Caesar’s and ESPN, Shamrock is playing all our cards to secure the next Entitlement/Presenting Partner for this high performing property.
VALUATION & DEVELOPMENT
Shamrock’s 1st client, Mike Goulian and Goulian Aerosports is not only one of our favorites but also a top choice among 15+ Million fans who attend air shows each year. We have enjoyed working with this class act to secure blue chips brands such as Goodyear, SONY, Whelen and Aviall.
With the Red Bull Air Race and US team #99 taking the world stage, we are confident the best things are to come for this Goulian and Shamrock dynamic duo!
AMERICA EAST CONFERENCE
As Shamrock was looking to enter into the coveted collegiate marketplace, we looked no further than Boston, home to the America East Conference. With a who’s who list of colleges and universities based in New England and Mid-Atlantic states, the conference provided brands with a one-stop shop, marketing platform to reach loyal student-athletes and fansumers – on and off the playing fields.
Partners in performance, such as Under Armor, have already packed our pipeline of valued brands seeking connect with this quality collegiate property led by some of the brightest minds in the business.
What do you get when you combine MIT and Harvard’s best and brightest in engineering and business? You get a new innovative solution to leverage modern technology that “scores” human performance; In this case, a state-of-the-art SMARTKAGE that becomes the “SAT” for baseball.
Currently being deployed in 40+ locations across the US, SMARTKAGE provides brands with the opportunity to showcase, market and sell their products and services to a coveted demographic. Only those brands seeking innovative and powerful engagement opportunities need apply.
President & Founder
Experience: EVP Fenway Sports Group, Managing Director NASCAR, VP SFX Sports Group, Sales Executive CBS Sports Group, Sr. Director Host Communications
Education: M.S. in Sports Management, Eastern Kentucky U '93 in Sports Sciences/Exercise Physiology, Eastern Kentucky U, '91
Favorite Song: Sweet Child of Mine (Guns 'N Roses)
Motto: "Get busy living... or get busy dying!"
CHIEF STRATEGIC OFFICER
Experience: Chairman, Make-A-Wish National Advisory, CEO, TSS Photography Director, Georgia Primary Bank, Alliance National Bank, Bank of Ellijay
Education: B.S. - M.A. Western Michigan University
Hobbies: Golf, reading, playing music
Motto: "Live fast, love hard, leave a beautiful memory."
Executive Vice President
Experience: 7+ years of Valuation & Activation Analysis,
Yale University, SportsMark Management
Education: B.A. Wesleyan University, 2005, M.B.A University of Oregon, Warsaw Sports Marketing Center, 2012
Hobbies: Hiking, Dog Walking, Skiing, Golf
Motto: "You can discover more about a person in an hour of play than in a year of conversation." - Plato
Executive Vice President of Sales
Experience: 10+ years of Sales & Marketing, New Hampshire Motor Speedway, SMI, ISC
Education: Hamilton College BA, Government; University of Connecticut, MA, Kinesiology - Sports Management
Hobbies: Golf, Skiing, Traveling
Weakness: A good IPA
Motto: "Success comes from knowing that you did your best to become the best that you are capable of becoming."
- John Wooden
Partnership Marketing Manager
Education: B.S. Business Administration, Sports Management, University of Southern Maine
Hobbies: Basketball, sneakers, music, good food, spending time with family and friends
Motto: "Nothing will work until you do."
Partnership Marketing Manager
Education: B.A. Mass Communication/Media Studies, Principia College '12
Favorite Song: Quiet - Peter Wise
Hobbies: Soccer, tennis, skiing, sailing, music, traveling
Weakness: Entourage, Chick-fil-A, Long Lake
Motto: "True happiness comes from the joy of deeds well done, the zest of creating things new." - Antoine de Saint-Exupery
Director of Creative Services
Education: B.S. Business Administration/Marketing University of Maine '08, A.A.S. Graphic Communications/Design Central Maine Community College '13
Hobbies: Darts, photography, fishing, Photoshop, disc golf, playing guitar, hiking
Motto: "Great is never good enough."
Director of Partnership Marketing
Education: B.S.B.A. Marketing, University of Connecticut
Nickname: Miller Time
Hobbies: Golf, hockey
Motto: "You miss 100% of the shots you don't take."
- Wayne Gretzky
Education: Associates Degree, Penn Foster
Favorite Song: Worlds Away, Strange Advance
Weakness: Chocolate and Peanut Butter
Motto: “Somewhere, something incredible is waiting to be known.” - Carl Sagan
Education: Bachelor of Business Administration UPEI 2010
Bachelor of Arts (English) Saint Mary's 2012
Hobbies: Basketball, yoga, reading, traveling and family
Weaknesses: Puppies, babies and chocolate
Motto: "If you laugh, you think and you cry, that's a full day. That's a heck of a day" - Jim Valvano
DIRECTOR OF NEW MEDIA
Nickname: Billy The Fifth
Education: Salve Regina, B.S. Economics, 2004 - USM, M.Ed. Teaching & Learning, 2012 - UMaine, M.Ed. Instructional Technology, 2014
Hobbies: Hanging with my pup, running, ice hockey, beach bum, teaching with technology, blogging
Favorite Song: Three Little Birds - Bob Marley & Can't Knock the Hustle - Jay Z
Motto: "Positive is how I live."
Do you love sports? Do you have a passion for working in sports-focused marketing? Shamrock Sports and Entertainment is actively seeking a select number of dynamic individuals who can not only answer “yes” to the questions above, but can also prove their value in a fast-paced work environment that stresses strong communication skills and professionalism.
Our goal is to ensure the most productive learning experience possible. Interns will play an integral role and become fully immersed in the day-to-day obligations of our firm, all assignments will be meaningful and mutually beneficial – no coffee runs or pointless spreadsheets. Our philosophy: Commit yourself to Shamrock, and we’ll commit to you!
SALES MANAGER APPRENTICE
Shamrock Sports & Entertainment is currently seeking summer apprentices who will assist with managing, tracking, & fulfilling brand outreach while supporting the day-to-day needs of Shamrock’s partners and sales team.
CREATIVE SERVICES APPRENTICE
Shamrock Sports & Entertainment is currently seeking a creative services apprentice who will assist in the creation of advertising and promotional materials, the layout & design of customized sales presentations, and ensure executive marketing and sales team have the tools for success.