Shamrock Sports & Entertainment is an internationally recognized strategic sports marketing partner. With some of the brightest people in the business on the Shamrock team, this seasoned roster prides itself on meeting our clients' needs with innovative thinking and a sense of urgency that comes from a passion for success.
Cumulatively our TEAM has more than 75 years of experience in sports & entertainment marketing and partnership sales.
Shamrock has the industry knowledge and tools to be successful in a rapidly evolving world of partnership sales.
We believe you are judged by the company that you keep. At Shamrock, your business is our business.
WE KNOW PARTNERSHIP SALES. Collectively, our leadership has worked on some of the biggest partnership and licensing deals in the industry.
We are passionate about sports & entertainment and their ability to grow brands, local communities, and businesses.
Caesars Interactive-owned World Series of Poker has signed an agreement with DraftKings that will see the fantasy sports provider become an official sponsor of the world famous poker tournament. The partnership was secured by Shamrock Sports & Entertainment, WSOP's sponsorship sales agency.
DraftKings will serve as the exclusive fantasy sports sponsor of the event and will host exclusive WSOP-branded fantasy sports satellites offering free entry into the $10m no-deposit Hold’Em main event. Each prize is valued at $12,000, comprising the $10,000 entry fee and $2,000 for travel to Las Vegas.
The company’s head of marketing Anthony Pitts said that DraftKings had long understood the potential for crossover between poker and fantasy sports, describing the partnership as making “perfect sense” for both companies.
“People are looking for more ways to play, and now we can offer just that with affordable satellites into the WSOP.” Pitts said.
“This is the first deal we have made in the fantasy sports space, and we look forward to introducing our avid male audience to the DraftKings brand and product,” Stewart said.
Shamrock worked with SeaWorld Parks & Entertainment to transform and leverage a one dimensional food service relationship with Pepsi into an integrated marketing and business alliance with Coca-Cola.
Led by Shamrock, the new SeaWorld & Coca-Cola partnership secured direct revenues 3 times the Pepsi relationship, as well as importantly delivering a new partner who aligns with SeaWorld’s commitment to activation around global conservation.
The Professional Bowlers Association and Wheaties have reached a deal to have the General Mills brand come on as a sponsor for both the 2015 PBA League playoffs later this month as well as for one of the competing clubs.
The deal, expected to be announced this week, provides for on-site signage at the March 28-30 event in Portland, Maine. It also calls for 30-second commercials on the subsequent broadcast coverage of the event.
“We’ve been really working hard to continually make bowling relevant, and we feel like it’s really paying off this year,” said PBA Commissioner Tom Clark. “Wheaties is an iconic brand, and to have them attach their name to us is very exciting.”
Financial terms of the deal were not available. Shamrock Sports & Entertainment, the PBA’s strategic marketing and sales agency, negotiated the agreement.
In addition to the event signage and broadcast time, Wheaties will sponsor PBA League team L.A. X, which is owned by Los Angeles Clippers all-star Chris Paul. The league portion of the PBA’s schedule stands out to potential sponsors because it features teams competing rather than individuals, Clark said.
WSOP partners fantasy sports provider DraftKings
SEAWORLD PARKS & ENTERTAINMENT PARTNERSHIP WITH COCA-COLA
WHEATIES STRIKES PBA DEAL
We deliver sports & entertainment properties as well as blue chip brands with the marketing and sales "know how" required to maximize their value proposition while creating an emotional bond between FANSUMERS to open hearts and wallets.
We provide our partners with the hard and soft data across the industry necessary to make strategic decisions and improve brand marketing and partnership opportunities moving forward.
We support our clients with arms and legs inside the organization, working across vital organizational responsibilities to provide partners and consumers with unforgettable sports experiences.
We are creative-minded fans that know the business of sports & entertainment. Our goal is to deliver cost-effective creative solutions that complement & enhance a property’s ability to turn prospects into partners.
PROFESSIONAL BOWLERS ASSOCIATION
AMERICA EAST CONFERENCE
CIRCUIT OF THE
TD BEACH TO
PROFESSIONAL BOWLERS ASSOCIATION
Shamrock was challenged by the historic property to develop new assets, grow the value proposition of existing assets (ESPN, digital, social and other event media) and secure new partnerships.
Over past few years, Shamrock has delivered PBA with authentic and relevant corporate partnerships that drive mutual value and reinforce values of this iconic American sport.
With ESPN ratings up YTD 28% for 2014-2015 seasons, we are eager to add to the portfolio of quality brands such as GEICO, Barbasol, Jack Links, Bass Pro Shops, Wheaties, Shipyard and Hotelplanner.com.
On the heels of being crowned Eastern Conference Champions, the Indiana Pacers were looking for the right partner to take the franchise to new heights with national corporate partners.
Shamrock has collaborated with the talented sales and marketing team at the Pacers to identify new assets, leverage trusted relationships and created a competitive marketplace in coveted national categories.
WORLD SERIES OF POKER
Caesar’s Entertainment was looking to sell and secure new corporate partners. Based on Shamrock’s track record for success with other lifestyle property sales, World Series of Poker went “all in” to hire us as agency of record.
Shamrock has successfully secured the right partners to “raise” gross revenues. In a continued collaboration with Caesar’s and ESPN, Shamrock is playing all our cards to secure the next Entitlement/Presenting Partner for this high performing property.
VALUATION & DEVELOPMENT
Shamrock’s 1st client, Mike Goulian and Goulian Aerosports is not only one of our favorites but also a top choice among 15+ Million fans who attend air shows each year. We have enjoyed working with this class act to secure blue chips brands such as Goodyear, SONY, Whelen and Aviall.
With the Red Bull Air Race and US team #99 taking the world stage, we are confident the best things are to come for this Goulian and Shamrock dynamic duo!
AMERICA EAST CONFERENCE
As Shamrock was looking to enter into the coveted collegiate marketplace, we looked no further than Boston, home to the America East Conference. With a who’s who list of colleges and universities based in New England and Mid-Atlantic states, the conference provided brands with a one-stop shop, marketing platform to reach loyal student-athletes and fansumers – on and off the playing fields.
Partners in performance, such as Under Armor, have already packed our pipeline of valued brands seeking connect with this quality collegiate property led by some of the brightest minds in the business.
What do you get when you combine MIT and Harvard’s best and brightest in engineering and business? You get a new innovative solution to leverage modern technology that “scores” human performance; In this case, a state-of-the-art SMARTKAGE that becomes the “SAT” for baseball.
Currently being deployed in 40+ locations across the US, SMARTKAGE provides brands with the opportunity to showcase, market and sell their products and services to a coveted demographic. Only those brands seeking innovative and powerful engagement opportunities need apply.
CIRCUIT OF THE AMERICAS
Circuit of The Americas (COTA) is located in Austin, Texas and is home to prestigious world racing championships and is also a world-class destination for premium entertainment. COTA hosts the annual Formula 1 United States Grand Prix, which was named 2012 “Sports Event of the Year” by Sports Business Journal.
More than one million visitors came to COTA during its first full year of operation in 2013 for events such as MotoGP™, COTA Track Days, and the venue’s acclaimed Austin360 Amphitheater. Shamrock works to “raise the checkered flag” and secure national partnerships that are mutually beneficial for COTA and the brand.
TD BEACH TO BEACON
Beach to Beacon was founded in 1998 by Olympic gold medalist Joan Benoit Samuelson to support Maine youth. Since its inception, Beach to Beacon has raised more than $1.5mm for non-profit youth organizations. This 10k draws over 7,000 runners of all ages and capabilities from around the world each year.
Shamrock works to secure both local and national sponsorships for one of the premier road races in the country. Over the years, Shamrock has “crossed the finish line” and connected brands such as Dunkin’ Donuts, Olympia Sports, and WEX with Maine’s premier race.
Shamrock has joined forces with Brookfield Zoo, the home to over 3,000 animals and 25 exhibits, to help secure new partnerships with a long list of valued brands at the national level.
With their annual attendance being greater than all major sporting teams in Chicago at 2.3 million visitors a year, the Brookfield Zoo provides brands with a unique opportunity to market and sell their products and services to a highly targeted, family orientated demographic.
President & Founder
Experience: EVP Fenway Sports Group, Managing Director NASCAR, VP SFX Sports Group, Sales Executive CBS Sports Group, Sr. Director Host Communications
Education: M.S. in Sports Management, Eastern Kentucky U '93 in Sports Sciences/Exercise Physiology, Eastern Kentucky U, '91
Favorite Song: Sweet Child of Mine (Guns 'N Roses)
Motto: "Get busy living... or get busy dying!"
CHIEF STRATEGIC OFFICER
Education: B.S. - M.A. Western Michigan University
Experience: Business leader and entrepreneur with over 30 years experience as a National Franchiser (220+ franchises) as well as a Director of numerous Nationally Chartered Banks located in Georgia. He has served on many boards including local and National not for profit institutions, bringing a wealth of knowledge to Shamrock Sports and Entertainment.
Hobbies: Golf, reading, playing music
Motto: "Live fast, love hard, leave a beautiful memory."
ADMINISTRATIVE & MARKETING ASSISTANT
Education: B.S., Psychology, University of Maine, Orono
Weakness: Chocolate, Chipotle burrito bowls, and anything with buffalo sauce
Motto: Be kind, for everyone you meet is fighting a battle you know nothing about.
Executive Vice President of Sales
Experience: 10+ years of Sales & Marketing, New Hampshire Motor Speedway, SMI, ISC
Education: Hamilton College BA, Government; University of Connecticut, MA, Kinesiology - Sports Management
Hobbies: Golf, Skiing, Traveling
Weakness: A good IPA
Motto: "Success comes from knowing that you did your best to become the best that you are capable of becoming."
- John Wooden
Partnership Marketing Manager
Education: B.S. Business Administration, Sports Management, University of Southern Maine
Hobbies: Basketball, sneakers, music, good food, spending time with family and friends
Motto: "Nothing will work until you do."
Partnership Marketing Manager
Education: B.A. Mass Communication/Media Studies, Principia College '12
Favorite Song: Quiet - Peter Wise
Hobbies: Soccer, tennis, skiing, sailing, music, traveling
Weakness: Entourage, Chick-fil-A, Long Lake
Motto: "True happiness comes from the joy of deeds well done, the zest of creating things new." - Antoine de Saint-Exupery
Director of Partnership Marketing
Education: B.S.B.A. Marketing, University of Connecticut
Nickname: Miller Time
Hobbies: Golf, hockey
Motto: "You miss 100% of the shots you don't take."
- Wayne Gretzky
CREATIVE Services MANAGER
Education: Associates Degree, Penn Foster
Favorite Song: Worlds Away, Strange Advance
Weakness: Chocolate and Peanut Butter
Motto: “Somewhere, something incredible is waiting to be known.” - Carl Sagan
DIRECTOR OF NEW MEDIA
Nickname: Billy The Fifth
Education: Salve Regina, B.S. Economics, 2004 - USM, M.Ed. Teaching & Learning, 2012 - UMaine, M.Ed. Instructional Technology, 2014
Hobbies: Hanging with my pup, running, ice hockey, beach bum, teaching with technology, blogging
Favorite Song: Three Little Birds - Bob Marley & Can't Knock the Hustle - Jay Z
Motto: "Positive is how I live."
Education: Trinity College of Dublin
Hobbies: Sitting at the end of rainbows, snorkeling, bull-riding
Favorite Song: Sunday Bloody Sunday
Weaknesses: Guiness, potatoes
Motto: "May the road rise up to meet you, may the wind be ever at your back. May the sun shine warm upon your face and the rain fall softly on your fields."